Online casino games provider Greentube has signed a content supply deal with Romanian gambling operator Baumbet in the latest of a series of recent major partnerships.
Under the terms of the deal, a wide range of Greentube’s casino content has gone live with Baumbet in Romania, including the Sizzling Ho deluxe, Book of Ra deluxe, Lucky Lady’s Charm deluxe, and Dolphin’s Pearl deluxe slots.
Baumbet’s gaming customers have also gained access to Plenty on Twenty, a hit with Romanian players, as well as to a number of other top-performing NOVOMATIC games that have been tailored for the demands of the Romanian iGaming market.
Greentube is a division of NOVOMATIC Interactive.
The integration of Greentube content with Baumbet has been carried out via Pariplay’s iGaming platform. It should be noted here that Pariplay itself recently announced its partnership with the Romanian gambling operator and launched its games with it.
Baumbet is one of the biggest operators to service the Romanian market. The company has been running retail operations in Romania for the past 25 years. It has also been looking to build a strong online gaming presence since 2018 when its digital operation went live in Romania’s regulated iGaming market.
The integration of its content with Baumbet marks another important step in Greentube’s Romanian expansion campaign. This latest partnership is set to help the casino supplier continue to gain market share in Romania and builds on a period of rapid extension of its local footprint. Greentube first entered the Romanian market about two years ago.
Commenting on their alliance with Baumbet, Greentube CFO/CGO Michael Bauer said that launching with such an established operator in Romania would further demonstrate the high demand for their portfolio of titles among Romanian players.
Mr. Bauer went on to say that they expect their games to be “an instant hit with Baumbet’s customers.”
Of their Romanian expansion, Mr. Bauer said that the Eastern European country has quickly proved to be a strong market for his company as both their classic titles and new, modern games continue to perform strongly there.
Daniel Cordos, COO at Baumbet, said that Greentube “has more than lived up to its reputation for creating quality interactive games that stand the test of time both in the land-based market and online.”
Mr. Cordos went on to say that the supplier’s diverse range of gaming titles has already been ranking high with their players and will certainly contribute to their goal to provide “an online casino experience that outperforms the market.”
This is the latest content supply partnership inked by Baumbet in recent months as it looks to extend its online gaming offering. The gambling operator has also recently teamed up with Pariplay and Playson to add more exciting gaming titles to its existing portfolio of diverse iGaming-focused products.