Online casino games supplier Yggdrasil has signed a content delivery deal with Malta-licensed online casino operator Betpoint Group, news emerged Monday.
As part of the deal, Yggdrasil will integrate and launch its entire games portfolio across Betpoint’s brands.
Based in Malta and licensed and regulated by the Malta Gaming Authority, Betpoint boasts a multi-brand iGaming portfolio that is available globally. The company’s operations currently include 21.com, its first casino which went live in the summer of 2018, Justspin, which was launched in October 2019, NitroCasino, which went live in early 2020, and its latest iGaming brand NeonVegas, which went live a few days ago.
As mentioned earlier, Betpoint’s brands are available globally and perform particularly well in the lucrative Nordic, German, and Japanese markets.
Betpoint Brands to Roll Out Yggdrasil’s Entire Games Library
Betpoint will roll out Yggdrasil’s entire portfolio of games across its four brands under the agreement between the online gambling operator and the content provider.
The four online casinos and their players will thus get access to Yggdrasil’s newly released slots Multifly, Arthur’s Fortune, and Lightning Joker, as well as the hugely popular Vikings trilogy.
In addition, games crafted through the provider’s YG Masters program will also go live across Betpoint’s iGaming brands. The deal also covers Yggdrasil’s gaming titles that feature its innovative mechanic Splitz, inclduing Temple Stacks: Splitz and Neon Rush: Splitz as well as recently launched slot Lucky Neko, which debuts the provider’s new Gigablox feature.
Propelling Betpoint’s Growth
Commenting on their partnership with Betpoint, Yggdrasil CEO Fredrik Elmqvist said that the Malta-based gambling operator has rapidly gained a large customer base “thanks to its commitment to offering the best online casino experience.”
Mr. Elmqvist went on to say that by teaming up with the gambling operator, they will be able to further propel its brands’ growth, while the provider will be able to gain a new following within Betpoint’s growing customer base.
Of their alliance with Yggdrasil, Karl Wijkmark, CEO of Betpoint Group, said that their brands have been created for casino fans and that it is their main goal to offer a “fun, entertaining and unique experience to our customers.”
Mr. Wijkmark added that with Yggdrasil’s wide and diverse portfolio of titles they will be able to “enhance our offering with some of the best titles on the market” and that they are confident these will resonate well with their players.
Yggdrasil’s alliance with Betpoint is the latest in a series of partnerships signed by the company. Last week, it announced that iGaming studio DreamTech Gaming would adopt its language agnostic standardized GATI technology in a bid to develop and deliver more quickly its content.